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LOGO DESIGN

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Learn more about the different types of logos

MONOGRAM

Monogram logos or lettermarks are logos that consist of letters, usually brand initials. IBM, CNN, HP, HBO

 

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WORDMARK

Similar to a lettermark, a wordmark or logotype is a font-based logo that focuses on a business’ name alone.

 

Think Visa and Coca-Cola. Wordmark logos work really well when a company has a distinct name.

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PICTORIAL

A pictorial mark (sometimes called brand mark or logo symbol) is an icon—or graphic-based logo.

 

The iconic Apple logo, the Twitter bird, the Target bullseye. Each of these companies’ logos is so emblematic, and each brand so established, that the mark alone is instantly recognizable.

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ABSTRACT

An abstract mark is a specific type of pictorial logo. Instead of being a recognizable image—like an apple or a bird—it’s an abstract geometric form that represents your business.

 

A few famous examples include the BP starburst-y logo, the Pepsi divided circle and the strip-y Adidas flower.

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MASCOT

Mascot logos are logos that involve an illustrated character. Often colorful, sometimes cartoonish, and most always fun, the mascot logo is a great way to create your very own brand spokesperson—er, spokes-character(?).Kool-Aid Man, KFC’s Colonel and Planter’s Mr. Peanut.

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